[17] The designs for the collection took more than 14 months to sew by hand. La Perla | Lingerie, Sleepwear & Swimwear. La Perla | Lingerie, Sleepwear & Swimwear. La Perla is an Italian luxury lifestyle company owned by German entrepreneur Lars Windhorst through Sapinda Group.. 32 Zhong Shan Dong Yi Lu, Huangpu District, Shin Kong Place 3F-A3022, Hua Lian No. Paris Faubourg . Naomi Campbell's swimwear comeback for La Perla", "Naomi Campbell Shows the 20-Year-Olds How It's Done at La Perla's Paris Show", "La Perla Second Skin Launch Party - London", "La Perla Has a New Creative Director and a Surprising New Approach to Ready-to-Wear", "PGM Acquires Women Management Agency Branches", "La Perla's latest Roberto Baciocchi-designed emporium opens in Hong Kong", "Behind the scenes on a La Perla Lingerie Shoot", "Kendall Jenner 'will NOT appear in Victoria's Secret Fashion Show' due to La Perla contract", https://en.wikipedia.org/w/index.php?title=La_Perla_(clothing)&oldid=978182049, Articles with a promotional tone from January 2018, Articles with unsourced statements from April 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 13 September 2020, at 11:20. Don't miss the top fashion industry news breaking this week. The company’s new direction is also based on a change of image for its retail arm, starting with its flagship and most strategic department stores. Please fill out this field with valid email address. Paris P rintemps . In 1978, La Perla launched its stretch lace sets, echoing the fashion of the day with its clinging dresses and natural flowing lines. [1], Julia Haart was appointed Creative Director of La Perla in 2016, after working with the brand on accessories collaborations for two seasons. In 1997, she began putting them together at the now defunct Geocities for her homepage. [citation needed], Ada Masotti also created La Perla Maison, a collection featuring a range of garments in pure silk satin with embroidered inserts and frastaglio finishing, employing a technique that to this day is carried out by hand by the artisans of the La Perla atelier. Millepied was fresh off the premiere of “The Nutcracker” at the Paris Opera the previous night. [21], The company also produces accessories lines. [10], La Perla launched the Cage Bustier in 2007 worn by Victoria Beckham in the video of “Headlines", the Spice Girls' reunion song. Current Creative Director Julia Haart has been designing shoes and bags collection since Spring/Summer 2016. Nov 5, 2020 - Explore LA PERLA LINGERIE's board "La Perla Boutiques", followed by 19172 people on Pinterest. La Perla’s notable technique and materials include frastaglio appliqué technique, Leavers lace and embroidered tulle. The project put together by Baciocchi for La Perla is clearly inspired by great Italian architectural tradition. [17] The show was staged at the Hôtel Salomon de Rothschild and the pieces displayed at the La Perla boutique in Paris on Rue du Faubourg Saint-Honoré. [10] In 2012 Christie’s organized a special auction celebrating the 50th anniversary of the first Bond film and the La Perla trunks were sold for £44,450. China World Mall - 3L-202, No.1 Jianguomenwai Avenue, Chaoyang District. By subscribing, you agree to our In the 1970s, La Perla introduced the silk jersey triangle bra, which allowed for free-flowing movement and reflected fashion’s preference for a smaller bust. 100% Safe Payment, Buy with confidence using the world’s most popular and secure payment methods. #Lingerie brand #laperla has announced the launch of La Perla #Beauty; Expanding Into #luxury #fragrance #cosmetics and #skincare . Beijing China World. See more ideas about Store design boutique, Lingerie store design, Boutique design. [22] The bottles were created by designer Pierre Dinand. [13] That same year, La Perla entered the shapewear sector with ShapeCouture, which featured distinctive tailored cuts, tulle inserts and openwork finishes. The men’s segment could represent as much as 40 percent of the brand’s business from around 20 percent currently, according to Joëlle Pellegrin, La Perla general manager Europe. The Italian lingerie brand’s Paris boutique has been redesigned and expanded in line with its new retail concept, which has already been implemented in Italy, London, Macau and New York. ", "La Perla Sculpture with Lycra Black fiber", "Beyonce Knowles in La Perla – 2014 Grammy Awards Performance", "La Perla's Jean Paul Gaultier Collection Createur Presentation", "Italian entrepreneur Scaglia bags La Perla at auction", "La Perla Launches Bras Made with 24K Gold Thread", "Ahoy there! Founded by couturière Ada Masotti in Bologna in 1954, La Perla is one of few historical fashion houses with a woman founder. During the mid-1960s, the founder decided to launch the first collections of bikinis and swimsuits. Terms of Use. The walls are defined by tulle panelling, creating a light, mellow and comfortable space. “It’s magical to be in Paris for the holidays. Some chapters are dedicated to the history of the La Perla products, marketing (the origins, the 1960s, the 1970s, the 1980s and the 1990s) and advertorial images, while others are linked to "symbolic aesthetic concepts" such as Black, White, Body, Inspirations, Precious and Eros.[26]. Expertly Crafted Luxury Italian Lingerie, Nightwear & Swimwear, Made by Women, for Women. The 2017 campaign featured Kendall Jenner, causing some controversy due to Jenner having to cancel a previously scheduled appearance as a Victoria's Secret model due to her new affiliation with La Perla.[29]. [2][5] While working in a local atelier, she was given the nickname “golden scissors” for her exacting cutting and tailoring abilities. To adapt to the bright fashion statements of the 1960s, La Perla launched a lingerie line based on colorful, floral and checked patterns alongside the more traditional white, black and nude. #MEVACO #FaszinationNo59 #Streckmetall #Stahl #FlagshipStore #LaPerla #Tokio, The lingerie brand opens a stylish new space on Old Bond Street, La Perla Flagship Store, Hong Kong » Retail Design Blog. In 1998, she launched FashionWindows with store windows as a main fare. The three supermodels were chosen to represent the many facets of a woman's world — the guiding concept of the new La Perla advertising campaign for their Spring/Summer 2014 season. It will be a first for me. We might go to Rome for a weekend. Temporarily closed. Paris Galeries Lafayette . Etage, Tauentzienstr.21-24, 10789 Berlin, 3. [6], In 2006 actor Daniel Craig wore in the 007 Casino Royale movie a pair of Grigioperla swimming trunks and this garment became a favourite in the La Perla boutiques worldwide. [7] In 1994 La Perla launched the Sculpture bra that introduced a new way of thinking about underwear: elegance was no longer the exclusive prerogative of materials like lace and tulle, but represented by creations with harmonious styling, made of smooth and soft fabrics. [23] Following the acquisition, the company was relaunched with a development strategy aimed at consolidating the identity of the brand. New location for our Bal Harbour, Miami boutique featuring the updated store concept design. Holiday Shopping Season Plagued With Consumer Concerns, Sixties' Model Isa Stoppi Passed Away in Milan. It puts in contrast the darkness of a couple that grows apart and a newly married couple,” Laurent said. Her son Alberto Masotti, who, after earning a degree in Medicine from the University of Bologna decided to completely dedicate himself to the family business, led the company from 1981 to 2007. Skip to main content. [15], In June 2013 entrepreneur Silvio Scaglia and Pacific Global Management purchased La Perla at auction for €69 million ($90 million). Mélanie Laurent will appear in Angelina Jolie’s film “By the Sea,” which also features her “Inglourious Basterds” co-star Brad Pitt and fellow French actor Melvil Poupaud. [15] Following the acquisition, the company was relaunched with a new development strategy. 2809, Level 2, Cotai Strip, Perisur Mall, Anillo Periferico Boulevard Adolfo Lopez Mateos, Mexico City, Av. La Perla | Lingerie, Sleepwear & Swimwear. In 1983 La Perla introduced the under-jacket, a lingerie item designed to be visible under the suiting of the era. The current Creative Director of La Perla is Alessandra Bertuzzi who joined La Perla in 1987.
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